The organization this post was created for had recently moved into a new building and wanted to share the space with the community they serve.
The messaging called for something straightforward that highlighted the event and made the Regional Superintendent, an elected official, approachable in an inviting and fun environment. The event saw more than one hundred attendees.
We created a comprehensive campaign for our SummerFEST event that utilized social media effectively.
This post was part of that campaign to increase attendance at our event and the number of members in our SummerFEST Facebook group. I used the post copy to have fun and speak to the target audience, families with children aged zero to five. The campaign brought over 40 new members to the Facebook group and record-breaking attendance at the event.
I used this post to highlight the organizational culture of the Regional Office of Education and create engagement opportunities for our audience.
The ROE had spent October voting on their favorite staff-created pumpkin design. Once it got down to the final three, we let our audience decide the winner. The post worked well to drive engagement as the three pumpkins garnered over 150 "likes" throughout the competition.
An important part of my social media strategy for Regional Office of Education #33 was to showcase the work of our Regional Superintendent and other ROE leadership.
I utilized this Instagram post to show leadership within the community, aligning with my social media strategy. The copy of this post highlights our recent work, upcoming projects, and our collaboration with community partners.