SummerFEST Event Awareness Campaign
170,821
accounts reached throughout the campaign
350+
Attendance per event
210,761
Total video plays
$2.58
CPM (Cost per 1,000 impressions)
Regional Office of Education #33's SummerFEST event
SummerFEST is an annual event at Regional Office of Education #33 that focuses on bringing families together for activities, local resources, and community engagement. SummerFEST stands for families enjoying summer together and an event is hosted in each of the four counties ROE #33 serves. The event saw record-breaking attendance at each location and provided a no-cost activity to families during the summer.
Creative Strategy
The Regional Office of Education's SummerFEST event was known and well-received by the community. I wanted to put my spin on the marketing for this event to see what we could accomplish.
SummerFEST's are hosted in each of the four counties we serve, so I focused on marketing each event individually. I knew we would gain the most traction using paid ads through META, preferably through video. I worked with our early childhood program and created a short video of kids exemplifying summer fun.
I edited the video in Premiere Rush and changed the event details depending on the target location. I formatted the videos for reels, Instagram, and Facebook to ensure we could reach as many platforms as possible.
With paid ads being a large part of my strategy, I knew we needed to focus on other channels. I secured multiple radio interviews for the event, mentioned each event in our email newsletter with recaps after each event, placed flyers at children's entertainment venues and libraries, and posted organically on X, Facebook, and Instagram.
Channels Used:
Paid Social Media (Instagram & Facebook)
Radio
Email Newsletter
Organic Social Media
Tools & Skills Used:
Premiere Rush
META advertising
Videography
Constant Contact
META Planner
Canva
Social Media Copywriting
This image is a snip of the video used for the SummerFEST campaign. I shot and edited the video using Premiere Rush at our location and edited the copy based on where the ad was targeting. It included summer-themed music, event details, and a call to action. We used it on Instagram and Facebook Reels.
Video Plays & Total Ad Spend
The campaign brought 52 new members to our SummerFEST Facebook group.
Campaign Analytics
Conclusion
The events broke previous attendance records and led many people to learn about the Regional Office of Education #33.
Over 200,000 video plays
Event attendance was 1,426 compared to 879 last year
The campaign budget was less than $1,000